You probably know physical swag bags that are given out at many races. They include flyers, posters, giveaways and samples from the organizers and sponsors of a race. Even though, it does sound like a good idea to increase the participant's awareness there are several downsides that need to be improved. On the one hand, it is almost impossible to retrace whether the participants read and interacted with the materials or just threw them away after they received them. On the other hand, this waste of paper and plastic has a negative impact on the environment which does not suit the idea of a sustainable race event. A solution to circumvent these problems are digital race bags. By displaying the sponsor's and organizer's content on an appealing online platform detailed information on the participant's interaction can be derived. Moreover, you can provide your sponsors with a clear ROI of their advertisement with the help of these statistics. By renouncing on printing flyers, posters and vouchers a positive impact on the environment can be achieved additionally.
As shown, digital race bags offer several advantages to all stakeholders involved in a race. You as an organizer, profit from the possibility to directly share race-related information like time schedules, race maps, results and pictures with your audience. Furthermore, you can gather new data for your contact pool and attract new sponsors by offering an innovative marketing channel to them in your sponsoring package. Last but not least you can generate new revenue by selling spots inside of your race bag to your sponsors and partners. On the other side, your sponsors benefit from the possibility of directly approaching their target group - your runners – with their ads while receiving a clear ROI of their activities. It is obvious that this type of sponsorship offers more advantages in comparison to classic logo placements. Last but not least, your runners benefit from a platform where they can find all the race-related information they are looking for in one place. Additionally, they can take advantage of exclusive offers from sponsors like discount codes, vouchers or raffles.
You probably ask yourself how to transform the content of your physical race bag into a digital format. It's easier than you think! Solutions like eventbaxx offer a simple creation mask to create the content in only a few steps in an appealing way. A race bag can be set up in just a couple days and you can even invite your sponsors to create their own content to save time. You don't even have to miss out on the physical swag and giveaways but can still efficiently distribute them with secured redeemable coupons.
In general, digital race bags allow you to display all the content that has been found in your physical race bag before. You can share general information about your race like time schedules, flyers and a course map in form of PDF files or coupons. By embedding Google Maps locations, you can even depict the starting point of your race in an appealing way. Moreover, you have the possibility to include vouchers, discounts and giveaways from your sponsors or partners to directly connect them with your runners. Additionally, raffles or surveys can be used to increase the engagement of the participants and to get valuable feedback from them.
While you most likely only have one point of distribution at a race when it comes to physical race bags, digital race bags offer several channels to distribute the information. One way is to directly send out to your participants with a customizable email that links them to their personal race bag. In that way, the runners do not have to spend time on looking up information and offers but have everything in one place in their inbox. If you do not have the addresses of your runners there's the option to share a Landing Page with them that allows to enter their email address in order to receive their race bag. In that way, not just your runners profit from the offers but you as an organizer can benefit from expanding your data pool. A win-win situation!
As described above, one of the main benefits of using digital race bags over physical ones is the possibility to monitor all interactions with your and/or your sponsors' content. While it is almost impossible to comprehend whether a physical race bag has been used or ended up in the trash minutes after being handed out, digital race bags allow to analyze when, how often and by whom the content has been interacted with. Your sponsors will thank you, when you send them detailed reports about their investment just hours after the event.